Sky: The Start Up Investors

At A Glance: how one pay TV player is becoming a major start up investor. 

  • BSkyB, trading as Sky, is a multi-platform pay TV broadcaster operating in the UK and Ireland and soon to expand into Europe with the acquisition of its German and Italian sister companies. 

Being at the forefront of innovation and offering new technologies to customers as soon as possible has been one of Sky's strengths down the years.

But now, with the rise and rise of big tech firms and the fast pace of change in the broadcast industry, Sky is having to try new approaches to stay ahead - one such approach is investing in start ups. 

So who and what are they investing in? 

  • Whistle Sports is an online sports network aimed at the coveted 'millennials' demographic. It has 8.4m YouTube subscribers.
  • Roku produces low cost video streaming devices. Sky content has appeared on Roku boxes and Sky's £9.99 Now TV box is essentially a Roku box in disguise. 
  • Sharethrough have developed native advertising software. 
  • Pluto is an online video platform, categorising videos by theme and channel. 
  • Jaunt is a virtual reality start up. Sky upped its original investment in Jaunt in July 2014.
  • 1 Mainstream provides the ability to distribute linear and on demand content to connected devices.