La Liga has agreed a €2.65 billion three year deal with Telefonica and Mediapro for domestic pay TV rights - for first time, clubs from Spain's top flight league have sold the rights collectively.
NBC, which has been showing the self proclaimed 'biggest league in the world' for the past two seasons, will pay a reported £1 billion for the right to continue exclusively broadcasting the Premier League in the United States in both English and Spanish until the 2021/2022 season.
Recommended Read: New York Times article on NBC's association with the Premier League
Sky announced a new three year deal to broadcast matches from Spain's top flight football league in the UK and Ireland on Wednesday, despite reports in the Daily Mail and The Telegraph that the rights were set to be awarded to Sky's arch rival BT.
The Telegraph and the Daily Mail reported on Saturday that the UK broadcast rights for the upcoming season of Spain's top flight football league, La Liga, will likely be awarded to BT Sport after Sky withdrew from the bidding process.
The Telegraph had previously reported that Sky were close to securing the rights.
Sky have already retained the rights for the Copa del Rey and the Spanish Super Cup until 2018.