Sky has signed a 'long term' licensing deal worth a reported £300 million to exclusively broadcast programming from CBS' premium network Showtime across its five European territories.
The deal allows Sky to show new and future programming from Showtime over the course of the contract, including Billions this year and Twin Peaks in 2017. *
Sky already has an exclusive agreement to broadcast new and future HBO programming in the UK, Ireland, Germany, Austria and Italy in a deal that was extended last November up to 2020.
The Showtime programming will join HBO programming on 'Sky Atlantic' and will also be available on Sky's Netflix rivals Now TV in the UK and Sky Online in Italy and Germany.
Sources told The Wall Street Journal that Sky had seen off Netflix in the bidding, with the U.S streaming firm interested in individual Showtime programmes rather than the whole library.
The UK-based pay TV giant, which is 39% owned by 21st Century Fox, has been diversifying its offering beyond live sport in a bid to maintain its dominant position in an increasingly competitive media landscape.
However sport remains a key driver of growth and retention for Sky, as illustrated by the huge €4.176 billion outlay the firm will pay over three years for the English Premier League from August. +